Wednesday, 31 May 2017

Social Media Optimization Through Facebook


"Today is a digital age as yesterday was an analogue one."

The above sentence is absolutely true in the sense that everything today is governed digitally, be it information or communication. We are heavily dependent on technology. One such dependence is on Internet which is a common application these days.

With multiple companies at the scene, promotion is very important. It can be done online (Internet) through social networks. The most popular of the social networks is Facebook. Promoting through Facebook is a common social media marketing technique. But with so many start-ups and companies, how can you market your company better?

Social Media Optimization (SMO)

Optimizing your website content in terms of sharing across social media platforms is a precise task of SMO. It is an efficient approach for improving your brand value. Its smart use will lead to a heavy traffic flow to your website or page.



Through Facebook
 
Facebook has some excellent features and over 200 million visitors per day. You should know the proper tricks in order to get an edge over your competitors.
Here are some tips:

Create a Facebook page

This is the first step of marketing. While creating a page make sure to choose the correct page type for e.g. if you are a band then choose "Music/Artist" or if you are an education portal then choose "Education".

Genuine Look

The page should look genuine and exclusive as watching new content excites and interests audience.

Best Configuration

The little details mean the most. In the "Edit Info" section you have to fill multiple details like: location, about, short overview about your company, your aim/goal, an email-id, your website URL and finally a phone number. This ensures your originality and leaves a good impression.

Consistency

Continuously update your posts, share links, and upload media. This helps in keeping a steady audience flow and if the posts are great then Bingo! You have got your loyal set of followers.

Beware of Services offering fans

Do not buy services offering fans to artificially increase your fans as most of these fans are not real people. Having such fan following will lead to false growth of your company and destabilize your marketing strategies.

Always Engage

You will lose audience if you do not engage with them. Always reply to comments, posts and questions for your customers to have a positive feedback of you.
Its Content Marketing

Make sure to use the best words in the crispiest manner possible. After all it is a mode of communication between you and your fans & represents your views. Use brand hashtags if and when possible like #Pepsi or #Nike.

Following these steps will definitely increase your traffic and ensure you a stable course of fans. And remember, if all hopes are lost then your creativity hasn't. Use the best of your brain and technology consciousness to maintain your lead above the others.

For effective SMO, including Facebook Marketing, that includes the creation of brand Pages, designing of Cover Photos & Profile Photos by professional Graphic Designers, posting of carefully selected content and Facebook Advertising, get in touch with Futuristic Simplified Computing Private Limited! 

Article Source: EzineArticles

Wednesday, 10 May 2017

Why Does Your Business Need to Have a Good Digital Presence?



In today's world no matter what your business is, whether it is a website, e-commerce or social media, if you don't have a presence online you might as well plunge into obscurity. This is not exaggeration but a reality as the first place anyone comes to research or look for a company or a business is Google or any other search engine platforms. If they are unable to find anything related to your business over the internet it can seriously impact your credibility and market position. There are numerous reasons why it has become extremely important for all types of business to have a good digital presence, here are a few of them:

Establishing Your Brand: Without a distinct image your brand is just a small fish in a big pond. There is nothing that sets it apart and makes it appealing to the sea of customers that want something special. Website and social media are extremely potent marketing tools through which you can sell your product to millions of people. It is extremely cost effective and doesn't burn a hole in the pocket unlike other forms of advertising. It helps you to create an identity for your business that easily stands out. Once you have caught the eyes of your prospective customer it is easier for you to sell them your services.



Build Relationship With Customers: There is no better platform to form a great relationship with your customer as social media. It gives brands the opportunity to interact with their customers and build a lasting relationship. In the world of advertising stories sell and those stories have to be catered to the right audience and in such a way that they can associate themselves with the brand; social media serves the purpose of doing just that. Considering every person has at least one social media account that they actively use, business can use the same platform to gauge their audience and get them interested in their product or services.

Showcase Your Products To A Larger Audience: The internet is a platform where everyone in the world is available; it has virtually brought the entire world closer. Due to this it serves as the perfect platform for marketing your product and services. Whether it is Facebook post, reviews and testimonials on website or a Tweet, it takes a few minutes to bring your product and service in the notice of the customers.

FSC is a DigitalMarketing Agency, Web Designing and Development Company that has been providing its clients with digital strategy and brand awareness services amongst others for over a decade. 

Article Source: EzineArticles