"Today is a digital age as
yesterday was an analogue one."
The above sentence is absolutely true
in the sense that everything today is governed digitally, be it information or
communication. We are heavily dependent on technology. One such dependence is
on Internet which is a common application these days.
With multiple companies at the scene,
promotion is very important. It can be done online (Internet) through social
networks. The most popular of the social networks is Facebook. Promoting
through Facebook is a common social media marketing technique. But with so many
start-ups and companies, how can you market your company better?
Social Media Optimization (SMO)
Optimizing your website content in
terms of sharing across social media platforms is a precise task of SMO. It is
an efficient approach for improving your brand value. Its smart use will lead
to a heavy traffic flow to your website or page.
Through Facebook
Facebook has some excellent features and over 200 million visitors per day. You should know the proper tricks in order to get an edge over your competitors.
Here are some tips:
Create a Facebook page
This is the first step of marketing.
While creating a page make sure to choose the correct page type for e.g. if you
are a band then choose "Music/Artist" or if you are an education
portal then choose "Education".
Genuine Look
The page should look genuine and
exclusive as watching new content excites and interests audience.
Best Configuration
The little details mean the most. In
the "Edit Info" section you have to fill multiple details like:
location, about, short overview about your company, your aim/goal, an email-id,
your website URL and finally a phone number. This ensures your originality and
leaves a good impression.
Consistency
Continuously update your posts, share
links, and upload media. This helps in keeping a steady audience flow and if
the posts are great then Bingo! You have got your loyal set of followers.
Beware of Services offering fans
Do not buy services offering fans to
artificially increase your fans as most of these fans are not real people. Having
such fan following will lead to false growth of your company and destabilize
your marketing strategies.
Always Engage
You will lose audience if you do not
engage with them. Always reply to comments, posts and questions for your
customers to have a positive feedback of you.
Its Content Marketing
Make sure to use the best words in the
crispiest manner possible. After all it is a mode of communication between you
and your fans & represents your views. Use brand hashtags if and when
possible like #Pepsi or #Nike.
Following these steps will definitely
increase your traffic and ensure you a stable course of fans. And remember, if
all hopes are lost then your creativity hasn't. Use the best of your brain and
technology consciousness to maintain your lead above the others.
For effective SMO, including Facebook
Marketing, that includes the creation of brand Pages, designing of Cover Photos
& Profile Photos by professional Graphic Designers, posting of carefully
selected content and Facebook Advertising, get in touch with Futuristic
Simplified Computing Private Limited!
Article Source: EzineArticles
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