Thursday, 20 July 2017

Social Media Strategy To Increase Brand Awareness

Social media has come up as a wide platform to boost one’s business and products online. This platform helps in gathering potential customers for the e-commerce websites.
It helps target the customers who want their products easily available online. People use social networks like Facebook, Instagram and Twitter in large numbers. Naturally, it becomes the best strategy to reach out to the large base of customers.  Most of the brands are now available to promote their brands without any hassles through online marketing. They can advertise their products online, which in turn would get featured on the news feed of various social media platforms. Thus, the customers are updated with the information about the products easily.


According to Forbes, 82% of the marketers have claimed the benefits arising from the social media marketing. This has increased traffic on their websites and thus, increased their sales and profit. Social media not only increases a business’ visibility among the existing customers but also attracts new customers. It becomes the brand’s voice. The existing customers are informed more about the products and this helps in increasing their loyalty towards the brands. The new ones are informed in a detailed manner about the products. This generates more traffic on the website because of the old, existing customers and the new ones.
The pictures, videos, comments and slide shows are some of the interactive ways to attract and inform the customers. This leads to brand recognition and social awareness in a more creative and fun way.
Having presence on Twitter, Facebook and other social media platforms enriches customers’ faith and loyalty. Social media presence increases social interaction, which is a good sign for profits in business. Interactions are made possible through timely replies through mails and telephone calls. The queries are solved which increases customer’s loyalty towards the brand. Complaints are addressed immediately and good feedbacks are acknowledged on time. This leads to an increase in the effectiveness of the business.
People click the brand’s social media page to know more about the product and offers. This also gives the customers the opportunity to rate the products and help other customers as well helping them buy the product. Social media marketers should conduct contests from time to time which would encourage their customers to participate and win exciting prizes. Such strategies are used to increase the number of customers and visitors on a website.  
As soon as marketers begin to promote their products online, they reap the benefits. Social media is a relationship building platform which plays a crucial role in the success of a particular business. Marketers want their websites to be more creative and want larger visibility in the market which must lead to more customers and more traffic.

Thus, social media has emerged as a large platform to promote the products which leads not only to profits but is also a cost efficient method to build brand awareness.

Wednesday, 12 July 2017

How Marketers Are Using Facebook To Reach Customers

Are you trying to get new customers? Then why not expand your marketing using Facebook? Need an idea to spark your imagination? In this article, you will find ways in which a marketer can use in the field of B2B, to find new customers.

The effectiveness of Facebook marketing for companies


The most popular platform for B2B is the social network LinkedIn. However, Facebook offers a lot of opportunities to connect with potential customers. The effectiveness of marketing on social networks continues to grow, and if you want to attract new customers, Facebook - a great way to do it.





Number 1. Social Media Marketing and features of your company culture

Facebook for business - it's a great opportunity for your future employees, and potential customers get to know your business.


If a company has its group on Facebook, it should pay great attention to staff. When you share photos on which your employees are happy and content, show their work processes or leisure, this is an excellent opportunity for visitors to feel the group credibility to your business. People like to work in a friendly team. If you can share these moments, make sure you do it.

Number 2. Create visuals that people will want to share

If you know and understand your audience, you can easily create exactly the content they want to share.

Number 3. Use the video

Facebook marketing provides an excellent opportunity to business owner's talk to their potential customers directly, for this you need to use video.


Although people tend to think that the video should be professional made, and it is necessary to invest a lot of work, often straightforward and direct appeal more quickly and efficiently achieve its goals. 

Remember, if your visitor's comment on the videos (or all positions), be sure to answer them to secure your connection with the audience. Your openness will impress the audience; they want to have a much faster business with you.

Number 4. Use the brand image

Pictures with quotations hugely popular social networks. You can easily use it for your marketing.
If you an expert or are an author in some area, the use of images with quotes can be your effective method of promotion in social networks.

Number 5. Help people to make a choice in your favor

Expanding marketing on facebook, you can create an excellent database. You can find the ideal customers or clients, and get their email addresses for their mailings. Help people to make a choice in your favor. Offer them a free webinar or a book, if they subscribe to your newsletter.

Number 6. Create event on Facebook

If you want to host an event to bring together like-minded people, create an event to Facebook. Invite your friends, write a post or place an advertisement. Facebook is often the easiest and most convenient way to tell the world about your event.

Number 7. Ask questions

Encourage your subscribers to participate in the group. Ask interesting and topical issues. The questions that you ask can be directly or indirectly related to your industry.

Number 8. Advertising on Facebook

If you want your posts to Facebook to have a competitive advantage, should consider investing in facebook advertising. And to be true, effective ads use targeting options. So you can be sure that it is not wasted money.

Advertising is beneficiary for small as well as large companies. It can be a real impetus to the development of your social media marketing.



FSC Pvt Ltd is a fully fledged digital marketing agency in New Delhi offering prime digital services like SEO, PPC, Website designing and development, and social media.


Article Source: Artipot Articles

Thursday, 6 July 2017

How To Get More Value Through Digital Marketing

Digital marketing has turned into a piece of the business world today, on account of the different advantages that it accompanies. Indeed, even brands that are not online are going along these lines to help clients discover their way to their physical stores. This showcasing has picked up a lot of mass following and momentum since it is compelling in achieving the real market thinking about that as countless invest their energy on the web. Cell phones have made this considerably less demanding because they can get to the internet in a hurry from wherever and whenever. There are more prominent advantages of utilizing the internet marketing other than coming to the focused on a group of the target audience which is stated as follows:
Get to know the real-time results
This is the best thing about the digital marketing agency if preferred over the traditional usage stuff in the field of marketing. The current way of digitization is known to present the real time results like indicating the level in the increased sales. This indication helps in the future growth of the organization too.
Have a chance of gaining a greater degree of exposure
The biggest advantage of using the digital marketing strategy is that you can take your business to such a height where it can gain unmatchable success by incurring a cost which is much considerable to the organization. People from all over the globe can have access to your business which was never possible in the traditional marketing methods. The pace of the target audience is likely to grow which directly indicates a proper exposure and stage of expansion for the firm.
Experience the development of the company as a brand
Through the process of digitization, you can build up your image and conduct the branding process by making the use of a website that s high in quality and one that is all around kept up. Your essentials and website work ought to address focused on issues to increase the value of your guests to pick up the estimation of a lead era. You can work on this by utilizing web-based social networking systems and email advertising as a feature of your promoting methodology to get the best outcomes for your image and created a brand.
Reduction in the level of costs
A web-based advertising technique is the best way of growing your business. This is one such way of building your business enterprise by incurring a minimal amount of cost as in comparison to the strategies which are being used since the old traditional times.  The use of means of the radio, TV, business index and different productions can be expensive as in comparison to the advanced advertising arrangement and plan.
Also, it becomes relatively easier for both the followers of your organization, website as well as your clients to have a greater and steady foundation plus publicity within the competitive market.
In all, digital marketing can do wonders of the correct techniques and measures are taken to help your firm grow.
ArticleSource : EzineArticles