Search Engine Optimization Techniques

Search engine optimization is a technique by which the content on a web page get optimized so that the search engine provides your web page on the top of the search results by using some set of keywords during searches. It is needed because in day to day life many people use internet and 90% of them use search engine for searching, and in those 90% population using search engine for searching 80% use Google, and when they search they usually take a look at the first five links of the result they get about the 67% of all clicks, so if your website is appearing after the first and second page then you are not about to be a part of the race of getting traffic to your websites.

There are three types of search engine optimization white hat, grey hat, black hat.

White Hat:
In this, the optimization is done as per the rules and regulations of the search engine officers. 

Grey Hat:  
In this optimization, we do the things as we have been said but also some of our own strategies which tend to bend the rules a little.

Black Hat:
In this type of optimization we as an optimizer does not follow any kind of rules and regulations to optimize the page they simply use their own strategies or hacks for optimizing the page and there are penalties if you get caught by the officers and if it is done successfully then it will help in getting traffic on your web page .

There is also another type of optimization which mainly not included in a type but it is “Ass hat SEO”. In this, the optimizer not really have so much knowledge of optimization.  They tend to mix all types of optimization which increases the risk of getting caught so, in reality, it is a black hat technique with a high risk of getting caught.

There are two ways to optimize your web page they are On-Page and Off-Page. 

On page optimization technique: 
It involves the modification of the web page in such a way that gets easily searched with a combination of a set of keywords. In this, we include modifying the title, headers, images, content, and style of your web page.

Off-page optimization technique:
Off-page techniques include directory submissions, social bookmarking, article submissions, blog submission and they play a major role in getting traffic to your websites.