The Pay Per Click advertising has been a substantial advance over the traditional advertising. Unlike the latter, PPC ads only asks you to pay for effectiveness. In the process, it has quite changed the process of advertising. The focus should be on the most difficult part -i.e. conversion rate.
PPC is a great method to attract traffic and customers with a proven methodology to gain leads. But the methodology is very specific and can lead to major disappointments when you find that in spite of numerous clicks, very few convert. One can blame the creative/content or even the methodology, but it is futile beyond a point. In fact, your website and landing page may be to blame!
If you are getting many clicks but no conversions, perhaps it is time to join hands with a PPC management company. It is a fact that more than 80% of companies try to market themselves, but only about 40% find it effective. Only about one fifth can really claim to properly track Return on Investment (ROI). Not only do they offer perfect PPC management services, their well trained staff and dedicated workforce constantly monitor the effectiveness and throughput to return the best results. Ultimately, this converts into increased ROI - thus making every rupee you invest go further in expanding leads and business.
Some of the reasons for lesser conversions are:
1. Faulty landing page or website in terms of Google Search
These three factors are critical for this:
a) Easily Comprehensible Navigation – The landing page must provide the complete information about the product or services. It must contain Call to Action button and must have suitable keywords
b) Attractive Design - A badly designed landing page puts off the users and lowers the company’s perception. The money spent on pay per click marketing strategies is thus wasted. Having fewer links on your landing page has been proven to increase conversion rates when it comes to paid advertising
2. Deceitful Ads
Creating tempting ads is easy but backfires in the long run . Unless there is a tight connection between these and what is on offer – or these are not what your customer desires, your customer is going to move on.
FSC Pvt Ltd provides ROI driven PPC Advertising services. Well-targeted Pay Per Click Campaigns with right keywords and relevant landing page. For further queries, call +91-9968-522-278 or send your message at firstname.lastname@example.org
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