Before getting into the nitty-gritty of marketing mix for
e-commerce businesses, one should get to know what a marketing mix stands for.
A marketing mix is a combination of factors that can be controlled by a company
to influence consumers to purchase its products.
Below mentioned are some factors that are the key
ingredients to a successful marketing mix:-
User Experience
In digital marketing there is no luxury of in-person
conversation, so the only thing you can do is to fill in the gaps in the
customer experience with a great user experience. The rise in smartphones has
changed the way people view, buy and interact online. So it becomes necessary
for an e-commerce business to optimize its site for smartphone devices, so as
to convert prospective viewers into customers. As user experience is an
important step in a robust content strategy, it has to be done right.
Otherwise, the whole strategy will come toppling down before it's even takes
off.
Content
A good content is not about embedding keywords, it is about
making it understandable to a prospective customer. It not only helps in
selling your business but also your expertise and products. Content writers
have to write in a conversational tone, anticipate user's questions and needs,
and give more emphasis on long-tail keywords.
Search
If you want your business to flourish, search engine
marketing and search engine optimization are necessary for the discoverability
of your business. Knowing how to make your website searchable should be your
first priority. Every search engine has its own algorithm. The web page you
create should have all that is required in that particular algorithm.
Social Media
Social media presence is pertinent for every e-commerce
business. With the rise of Facebook and Google, social media is an area which
cannot be snubbed. Recently, Facebook declared India as its largest market with
more than 241 million active users, more than the USA. A newspaper
advertisement might get you in touch with, let's say, 500-1000 people, but a
simple post on a social media site can get you in touch with millions.
PR and Publicity
Before social media, PR and Publicity were the only ways of
selling your products. And it is still going to be there for a significant
amount of time. PR can be a huge asset for small businesses. It can be very
successful in terms of increasing brand awareness. While modern marketing has
certainly changed the best practices, one thing has remained constant: there's
always an opportunity to tell a better brand story to a larger audience. As a
result, PR can play a powerful role in content marketing for the foreseeable
future.
FSC is a trusted and proficient e-commerce
website development company in Delhi which provides web designing and
development solutions for e-commerce platforms.
Comments
Post a Comment
Thank You for your query. We will get back to you.